Cecilia Wichmann talked all about "Branding" in her presentation on May 13th. Logos, colors, what your personal brand says about you. It was an educational presentation to get those of us not in marketing to understand that we are in marketing after all.
Cecilia is operating multiple businesses - she is bored otherwise. Her main branding comes under her slogan, "From Flatline to Frontline," referencing her heart attack a few years back and recovery from that.